Month: April 2018

  • Conflict in the Workplace

    April 5, 2018

    Some people are great at avoiding conflict in the workplace. All you need to do is keep your mouth shut or yield to the strongest voice in the room. If I am describing you, I want you to consider how damaging that behavior is for both you and your team. I also hope to give […]

  • Do You Know the Psychographic Profile of Your Ideal Customer?

    April 2, 2018

    It’s not unusual for an entrepreneur to consider “everyone” a potential customer. While the optimism can be exciting and contagious, the harsh reality is that most of “everyone” isn’t the RIGHT potential customer. Many won’t ever buy from you, and some who do become customers won’t be a great fit. They may be unhappy, and […]